As the arrival of St. Patrick’s Day draws near, the Booze It & Lose It initiative takes on the task of enlightening the public about the perils associated with impaired driving.
From March 11 to March 17, law enforcement officials across the state will intensify saturation patrols and establish driver checkpoints to ensure the removal of impaired drivers from the roads.
The imminent St. Patrick’s Day campaign introduces fresh advertising and a new logo, stemming from a triumphant yearlong pilot project in western North Carolina. This project tested enhancements to the 27-year-old Booze It & Lose It initiative, paving the way for positive changes.
