A new poll asked around 30,000 Americans when they were last at the pool . . . and 18% said it was within the past week. Another 17% said it was within the past month. So, roughly 35% have hit the pool this summer.
16% said it was within the past year . . . 21% said it’s been up to 10 years. Another 16% say it’s been MORE than 10 years . . . and 5% say they’ve NEVER been to a swimming pool in their lives.
The people who are less likely to have been recently are older folks . . . and people living in the Midwest.
Fewer people have been to a PUBLIC pool recently. And those numbers REALLY tail off the older you get. Only 7% of Boomers have hit up a public pool this summer, compared to 32% of adults age 44 and younger.