The average adult listens to radio 92 minutes a day


eMarketer’s annual analysis of how people are spending their media time

shows the average adult spent 92 minutes with broadcast radio each day

in 2012. That’s down two minutes from a year ago — and down

six minutes from 2009. But eMarketer’s Clark Fredricksen thinks

broadcasters shouldn’t be alarmed by the small decline. “Radio is still

strong compared to most other media.”

If you don’t listen to radio 92 minutes a day then you are not average.