eMarketer’s annual analysis of how people are spending their media time
shows the average adult spent 92 minutes with broadcast radio each day
in 2012. That’s down two minutes from a year ago — and down
six minutes from 2009. But eMarketer’s Clark Fredricksen thinks
broadcasters shouldn’t be alarmed by the small decline. “Radio is still
strong compared to most other media.”
If you don’t listen to radio 92 minutes a day then you are not average.
