Western Carolina University researchers have completed a comprehensive study of major demographic, economic, social and political issues and trends facing Western North Carolina, releasing their findings in a 2014 Regional Outlook Report designed to equip residents and policymakers with the information needed to make informed decisions about WNC’s future. The report is based on in-depth analysis of existing economic and demographic data and on responses to a telephone survey last summer, with nearly 900 randomly selected respondents contacted via both wireless and landline numbers. The 2014 report represents the third installment in a series of reports compiled by a multidisciplinary team of researchers – Kathleen M. Brennan, associate professor of sociology; Christopher A. Cooper, associate professor of political science and political affairs; and Inhyuck “Steve” Ha, associate professor of economics. Among their findings: Although the population of WNC continues to grow, the rate of growth has slowed, with much of the increase in population the result of migration to the region from other parts of the nation. Since 1990, racial minority populations have increased, with the Hispanic/Latino population now the largest racial minority in WNC, followed by African-Americans. Compared to five years ago, fewer respondents report that they own their own place of residence, and more respondents say they are living with family or friends without contributing to rent or mortgage payments. Most Western North Carolinians are satisfied with health care in the region; however, more than half of respondents disagree with the statement that health care is affordable. The majority of respondents say they are “fairly satisfied” with education in the region, expressing the highest level of support for higher education. Only about one-third, however, say higher education in the region is affordable. The majority of respondents support land-use planning, and more than half of respondents support policies restricting ridge-top and steep-slope development. Most respondents do not have a high level of trust in government, with the federal government receiving the lowest marks. Many issues show stark contrasts between the opinions of native Western North Carolinians and those who are newcomers to the region. Buncombe County residents often demonstrate unique patterns from residents of other counties of WNC. In 2012, the top three industries in WNC were manufacturing (28 percent), finance/insurance/real estate (16 percent) and services (15 percent). Manufacturing accounted for more than one-quarter of total economic production in 2012. Between 2000 and 2010, approximately 50.6 percent of jobs in the region’s manufacturing industry were lost. During that same time span, most new job creation occurred in the education sector (with a 66.6 percent increase in new jobs) and real estate (a 58.8 percent increase). Counties included in the survey are Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes and Yancey. The complete report is available online at regionalreport2014.wcu.edu. A follow-up report examining the economic impact of Western Carolina University on the region is expected to be delivered at a major conference on economic development to be held in October on the WCU campus.