02/15/13 The Radio Advertising Bureau reported on Friday that radio advertising revenues grew by the largest amount in several years. Part of the growth was because of the expenditures for political advertising. But that was not the total reason. Radio stations are beginning to capture more of the “off the air” market through what is called non-traditional advertising.
Because radio stations are able to air news in an instant and many stations are all news, and others report news every half hour citizens are finding that radio keeps them informed without having to forgo the entertainment and music which is what happens when the listener has to lock in an all talk radio station. The same applies for the twenty minute repetition cycle for the cable news channels.