The new chairperson of the Jackson County Tourism Development Authority, Robert Jumper reported to the Jackson County Commissioners on Tuesday that a trio of marketing firms including Pineapple Public Relations and Marketing firm has been retained to help the TBA move forward with the next phase of the tourism marketing plan for Jackson County. Jumper explained how some local citizens did not favorably view the “Play On” marketing theme adopted by the County. Jumper stated that the terminology had tested well in the market research centered on the desired tourist population. One of the firms selected is Pineapple Marketing and Public Relations firm has plenty of tourism centered marketing experience in western North Carolina and north Georgia. While increasing the number of tourists coming to Jackson County is important Jumper further emphasized the importance of having the infrastructure in place to accommodate those coming to spend their vacations in the area. The infrastructure must not only include places to stay, but access to the rivers and lakes, and the means to enjoy all the resources including trails, hiking and the natural resources. Jumper was in agreement with comments made by Business and Industry Director Richard Price that all the messages coming out of Jackson County in recruiting tourism traffic need to be coordinated and consistent.