Harris Regional Hospital and Swain Community Hospital announced that Lucretia Stargell, Vice President of Business and Service Line Development for the hospitals, will take on an expanded role as onsite administrator for Swain Community Hospital.
Lucretia has worked for the hospitals since 2007 in marketing and communications leadership roles including Director of Marketing, Communications and Physician Recruitment and as Chief Community Engagement Officer. In her current role, she is focused on strategic growth and development for the hospitals’ major service lines.
In the newly expanded position, Lucretia will have a consistent presence at Swain Community Hospital, driving key initiatives and growth opportunities for the facility and community in addition to continuing her business development responsibilities for both Harris and Swain. She will serve as the organization’s liaison to Bryson City and surrounding communities, engaging key external stakeholders including local schools, town and county government, and others working to provide access to health care for Swain County residents.
“Lucretia’s presence at Swain Community Hospital will establish a visible leadership element to the vision we have for the hospital and the care provided to our patients,” said Steve Heatherly, President and CEO of Harris Regional Hospital and Swain Community Hospital. “As an organization, we are committed to serving the needs of patients in Bryson City and surrounding communities, and as such, we are committing resources necessary for the facility’s growth and sustainability, including the addition of Lucretia’s role.”
“It’s exciting to have the opportunity to serve the community alongside the excellent leaders, physicians and staff who daily make Swain Community Hospital the special place that it is,” Stargell said.
A western North Carolina native, Lucretia graduated from Hollins University in Roanoke, Va. and completed additional studies at the University of Nebraska-Omaha. Her prior healthcare experience includes working in marketing and media relations at The Nebraska Medical Center. Prior to healthcare, Lucretia worked in print and television journalism with positions at the Asheville Citizen-Times, WDBJ-TV in Roanoke, Va., and as executive producer at WSET-TV in Lynchburg, Va. and KMTV in Omaha.
Lucretia serves on the AIG Advisory Council for Swain County Schools, the Southwestern Community College Foundation Board, and is a past board member of the Swain County Community Foundation.