Harrah’s Cherokee Casinos and the Carolina Panthers have announced a five-year partnership that will make the casino an official sponsor of the NFL team. Brian Saunooke, the regional vice president of marketing for Harrah’s Cherokee, said that they are excited for this relationship and how it can help their brand. The move has been one of many that Harrah’s have made in recent times to extend their brand to different markets. Saunooke talked about growing the brand in larger but not too distant areas, such as Atlanta and Charlotte. In May of this year, the City Council of Asheville announced that Harrah’s Cherokee had won the bid for the naming rights of the Asheville Civic Center. The sponsorship of the Civic Center can last upwards of 10 years and could cost as much as $5.75 million. At this time, Harrah’s has declined to release the total price of this sponsorship with the Panthers.