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June 18, 2019

Coke wants you to pair them with Lobster

Coke isn’t exactly a go-to drink when you’re eating at a super fancy French restaurant or a place that serves things like bone marrow flan and organic foam.  But they WANT to be.

Because apparently, Coke has been running a viral ad campaign where they pay bloggers and Instagrammers to post photos and stories about pairing Coke products with “foodie” things like steak, lobster, sushi, paella . . . and also home-cooked meals.

They say their hope is to broaden their reach from being associated mainly with fast food and cookouts . . . especially since Coke sales are down 14% and Diet Coke sales are down 29% over the past decade.

About The Author

Andy has worked in broadcasting around Western North Carolina over the last 17 years. He serves as the Operations Manager and Program Director for WRGC and WBHN. “I’ve been with the crew here at Five Forty Broadcasting since the idea of bringing the station back to Jackson County at 540-AM. I feel a personal connection with community radio and the area”. In the past, Andy has worked with iHeart Media and Sky Country Broadcasting. He resides in Haywood County.

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