Jackson CountyLocal Weather Alerts
There are currently no active weather alerts.

December 13, 2018

Coke wants you to pair them with Lobster

Coke isn’t exactly a go-to drink when you’re eating at a super fancy French restaurant or a place that serves things like bone marrow flan and organic foam.  But they WANT to be.

Because apparently, Coke has been running a viral ad campaign where they pay bloggers and Instagrammers to post photos and stories about pairing Coke products with “foodie” things like steak, lobster, sushi, paella . . . and also home-cooked meals.

They say their hope is to broaden their reach from being associated mainly with fast food and cookouts . . . especially since Coke sales are down 14% and Diet Coke sales are down 29% over the past decade.

About The Author

Related posts