540 AM WRGC Radio offers a plethora of outstanding advertising opportunities to help you reach your target audience with an effective and powerful advertising message. Our sales team has over 75 years of combined experience in writing commercials, re-branding techniques, radio production, and specialized marketing practices with proven results.

TRADIO is one of the most listened shows on WRGC. This one hour program features direct interaction with callers from 4 counties who have items for sale, trade, or giveaway.  A 30 second advertisement on Tradio is priced at only $12 with no additional cost for copy-writing and production assistance.

WRGC has made significant investments making it possible to provide plenty of current news.  This includes NBC News which airs at the top of the hour, NCNN News which comes on at the bottom of the hour, CNBC News airs three times each day. Local news airs at 7, 8, 9, noon, and 5 p-m. WRGC has openings for sponsorship of our local news. The audio track of the daily newscasts are always available on the website at WRGC.com

540 AM WRGC is your broadcast sports outlet for Jackson County. Excellent advertising opportunities are available through Western Carolina University Sports programs, Smoky Mountain High School,  the Atlanta Braves, and other specialized sports features on an intermittent basis. Sports Sponsorship Packages start as low as $200 per month. Sports broadcasts are streamed at wrgc.com excluding live coverage of the Braves games which are not licensed for local radio broadcast. WRGC also carried the Cherokee Lady Braves High School Basketball Championship games live from Greensboro. These games were also streamed at wrgc.com

For specialized advertising 540 AM WRGC offers such features as Tie One One with Jerry McKneely which is a program concentrating on local trout fishing. Our Southern Community  with Ned Ryan Doyle which focuses on environmental issues, Lessons In Leadership with John Locke is an interview program with business and non-profit leaders in this area. Other popular programs include sponsorships for, Into the Blue, The Gospel Greats, and The Crook and Chase Country Countdown. Call your sales representative for detailed information.


Roy Burnette Owner/General Manager: 828-586-2221 rburnette@wrgc.com

Donovan Justice Sales Associate: 828-586-2221 djustice@wrgc.com

Chris Kelly- Sales Associate 828-586-2221 ckelly@wrgc.com

Chrystal Wallace – Sales Associate 828-586-2221 cwallace@wrgc.com