680 WRGC: Jackson County Radio

Serving as the only commercial radio station in Jackson County is a responsibility WRGC takes seriously. 680-WRGC provides a full-service format that focuses on frequent local news, sports, weather, community events and local involvement. It’s a unique relationship that dates back to 1957 when WRGC first went on the air. Broadcasting 24 hours daily, 7 days a week on the choice AM dial position of 680, WRGC is Jackson County Radio.

Programming

680-WRGC has a programming format consisting of heavy local news and information focused on the residents of Jackson County. The emphasis is always LOCAL.

• ABC News is heard at the top of every hour.
• Local news from WRGC’s full time news department is heard hourly with expanded newscasts 6-9 a.m.; 12 noon-1 p.m. and 3-5 p.m.
• North Carolina News Network provides state news updates throughout the day.
• WRGC broadcasts local information on its hourly Community Bulletin Board feature.
• Local weather is heard not less than every twenty minutes. When emergency weather conditions threaten the area, folks turn to 680-WRGC for continuous live coverage.
• Sports is a big hit with WRGC listeners. The station broadcasts Smoky Mountain High School sports and has live play by play coverage of Western Carolina University sports. NASCAR races and Atlanta Braves baseball round out the sports coverage on Jackson County’s Sports Voice-680 WRGC!

While WRGC targets the listener of 25 years of age and older, as the community radio station, its programming reaches the masses. It works! WRGC ranks #1 in the ratings with one of the highest audience shares of any North Carolina radio station. Click here to see Arbitron Ratings (PDF file - Adobe Reader required)

Music

680-WRGC is a mass appeal community radio station, so our carefully-researched music format is designed to appeal to the majority of Jackson County’s adult buying population.

It’s called Adult Contemporary: Nothing too hard...but nothing too soft, either. Contemporary artists of today along with hits from the past 25 years are featured. WRGC is the only Adult Contemporary radio station in our listening area, so WRGC has lots of long listening at work audience. The format is complimented with live and local Sylva-based announcers who know the listeners and our community.

Coverage

680-WRGC broadcasts on the choice frequency of 680 kilohertz, where AM radio signals travel much greater distances. WRGC’s coverage area of Western North Carolina includes some of the most rugged terrain in the eastern U.S. While outside FM signals are blocked by the tall mountains, WRGC’s signal penetrates the Great Smoky Mountains; many areas can only receive 680-WRGC.

The primary daytime signal covers northern Jackson County and portions of Swain, Macon and Haywood Counties. The full time nighttime directional signal serves the Sylva, Webster, Dillsboro and Cullowhee areas. Click here to see the WRGC Coverage Map.

WRGC Radio · 1846 Skyland Drive, P.O. Box 1044, Sylva, North Carolina 28779 · (828) 586-2221 · Fax (828) 586-6834 · Email · Terms of Use
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